DownloadThe Audience Building Toolkit
A practical guide to finding the right people online and turning digital attention into real-world action.
You know what you need people to do. You’re just not always sure how to find them.
Maybe you need more people at an event, but posting about it on Facebook hasn’t made much difference.
Maybe you’re trying to recruit volunteers, grow a supporter base or bring new customers through the door, and you’re not sure where to start.
Maybe marketing is only one of the many hats you wear, and terms like funnels, conversion rates, audience targeting and ROI make the whole thing feel more complicated than it needs to be.
The Audience Building Toolkit is a free practical guide to finding the right people, giving them a reason to care and making it easier for them to take action.
No complicated marketing models. No pressure to be on every platform. No assumption that you have a marketing team behind you.
Just the fundamentals that help turn attention into real-world action.
Built for people doing marketing without a big marketing team
It will be useful if:
✅ You work in a small not-for-profit or community organisation and need more supporters, donors, volunteers or participants.
✅ You’re responsible for promoting something through a school, library, council, gallery, Landcare group, sporting club or other community organisation.
✅ You run a small business, such as a café, salon, studio, shop or local service, and want to bring more of the right customers through the door.
✅ You’re building a Substack, Patreon, creative project or membership and want to understand how people move from discovering your work to becoming part of your audience.
✅ You know what outcome you need, but aren’t sure who to reach, where to find them or what to say.
✅ You want a practical introduction to digital engagement without having to become a marketing expert first.
This probably isn’t for you if:
❌ You’re looking for quick hacks to gain thousands of followers.
❌ Your main goal is simply to increase social media metrics without connecting them to a useful action.
❌ You want a detailed guide to advanced paid advertising, SEO or marketing automation.
❌ You’re looking for a rigid formula that guarantees a particular result.
This toolkit is about getting the fundamentals right first: people, motivation, message, action and measurement.